Research & Development

The dedicated Research and Development to make Surbhika; the best incense with regard to fragrance and wellbeing

The alchemy of Surbhika Incense

In a society riding the waves of wellness trends, we constantly scout for authentic paths to well-being. The relevance of Surbhika incense lies in its faithful dedication to this pursuit, embracing the age-old knowledge of natural harmony and meticulous craftsmanship. Each stick of Surbhika is not merely a fragrant delight but a testament to a lifestyle choice that prioritizes health and sustainability. This incense is a rebirth of tradition, handcrafted to heal, not harm, setting a standard in an industry too often criticized for the opposite.

Surbhika incense – a symphony of scents and peace

As you step through the threshold of your home, imagine being enveloped by an aura of tranquillity so pure and natural, it feels like a gentle whisper of the wind through a serene forest. This is the essence of Surbhika incense – a symphony of scents designed not just to allure the senses but to foster a haven of peace without compromising your health or the environment. In a world where the air we breathe is too often tainted with pollutants and synthetics, the significance of embracing products that are as close to Mother Nature’s heart as possible cannot be overstated. The aromatic alchemy of Surbhika incense, exploring how its healthy, soothing notes strike a chord with the quest for purity in our personal spaces.

Surbhika Incense- Your way to physical and mental wellbeing

Why should you care about the absence of hazardous chemicals or artificial materials in the very ambiance of your cherished personal space? The answer lies in the silent story each whiff of Surbhika incense tells – a tale of meticulous selection of herbs, flowers, and resins, each playing their part in a cleaner, more conscientious approach to creating scent. While many products in the market compete with loud claims of enchantment and exoticism, Surbhika whispers a promise – a promise of purity that stands the test of authenticity and a gentle nudge toward a healthier lifestyle.

Embarking on the Surbhika journey mirrors a return to the roots of well-being — where the soothing power of nature is intricately bound with the sensory experience of our everyday lives. Surbhika weaves, discerning not just the aesthetic appeal of incense burning but the profound implications it has on our health and the delicate balance of our surroundings.

Aromatic Exploration

The research team at Surbhika is always exploring the enchanting world of Aroma, where lies the mystique of Surbhika Incense, a revered treasure among scent enthusiasts. The incessant researches and aromatic explorations has made this ancient practice of burning incense transcends mere fragrance; but a journey to the soul’s deepest serenity and a ritual that enhances every aspect of life with its aromatic whispers. Surbhika Incense, with its rich heritage and handcrafted essence, not only purifies your living space but also connects you to the age-old traditions of mindfulness and spirituality.

Ethical Sourcing of raw material

In the heart of traditional wellness practices lies a treasure trove of authentic herbs such as Gugal, Kapoor, Nagar Motha, and Kapoor Kachali, Gir Cow Dung, Pure Deshi Ghee etc., each with a legacy of health benefits passed down through generations. However, beyond their potent healing properties lies a story of sustainability and empowerment that is reshaping the way we think about our products. Today, we dive into the world of ethical sourcing, a transformative approach that connects us with village women who are the custodians of these precious botanicals. This practice not only ensures the purity and efficacy of the herbs but also supports the livelihoods of these skilled women, fostering community growth and preserving ancestral wisdom. As conscious consumers, understanding the journey of ethical sourcing enriches our appreciation for the products we use and aligns our purchases with our values that nurture these herbal gems.

Fragrance Innovations at Surbhika

The research and development department of Surbhika makes super hard effort to create an aromatic world of fragrance innovation, where ancient wisdom meets modern creativity to transform the base materials of Gir Cow Panchgavya and an assortment of other herbs into olfactory masterpieces. The Gir Cow, revered for its medicinal and nourishing Panchgavya serves as a unique foundation for developing scents that are not only captivating but also brimming with wellbeing benefits. The art and science behind this novel approach to perfumery, exploring how the fusion of Panchgavya with carefully selected herbs can lead to fragrant formulations that honour tradition while breaking new ground.

Cow Dung Base - and Challenges - Some Challenges in Surbhika

  1. Base materials used in making products like Dhoop Cup, Agarbatti, Dhoop Stick, Chhana Tikki etc. which is human and environment friendly and is also in the interest of the cows that is it supports cow conservation. It is Surbhika’s dream that needy women from nearby villages remain employed in the process.
    Cow dung has a special kind of smell which is generally repelled by people who do not live among the cows. So the challenge to produce an aroma keeping cow dung as the base material is huge. Surbhika however have been successful in achieving this challenging goal with hard work of our experts to make all range of products like Dhoop Cup, Agarbatti, Dhoop Stick, Chhana Tikki etc.
  2. Surabhika, which uses only Gir Gomata’s Panchgyva base for each of its products.
  3. Hazardous substances or substances are never used. Collecting cow dung without dust or soil – getting the labourers to do this.
  4. This work is being successful due to the daily efforts and hard work of Surbhika’s family members – and the family.
  5. This work is being done out of emotion — it is no less than a challenge.